The Rule: Every article must be better than the top 3 Google results for that keyword. If it isn't, don't publish it. Quality beats quantity every time.
How-To Guide
"How to [outcome] in [timeframe]"
- • How to close 30% more deals with email sequences
- • How to replace HubSpot without losing your data
- • How to set up a sales CRM in 5 minutes
Purpose: High-intent search traffic
Comparison Post
"OfficeAssistant AI vs [Competitor]: [Honest Verdict]"
- • HubSpot vs OfficeAssistant AI: The honest breakdown
- • Zapier vs OfficeAssistant AI: When automation actually saves money
- • Salesforce vs OfficeAssistant AI: Enterprise vs everyone else
Purpose: Bottom-of-funnel buyer captures
Problem/Solution
"[The Problem] Is Costing You — Here's the Fix"
- • Email follow-up anxiety is real — and it's killing your pipeline
- • Why your CRM and billing tool don't talk to each other (and how to fix it)
- • The hidden cost of 5 disconnected sales tools
Purpose: Broad reach, shareable, emotional
Case Study / Data
"How [Persona] achieved [Result] using [Method]"
- • How a 3-person startup replaced $800/mo of tools with OfficeAssistant AI
- • We analyzed 50,000 email sequences — here's what makes them work
- • The 2-person sales team closing enterprise deals with automation
Purpose: Trust, social proof, backlinks
Content Calendar — First 8 Weeks
Week 1 MonHow to set up your first email sequence in 5 minutesHow-To
Week 1 ThuWhy disconnected sales tools are costing you $800/monthProblem
Week 2 MonHubSpot vs OfficeAssistant AI: The honest breakdownComparison
Week 2 Thu7 email sequences every sales team should have runningListicle
Week 3 MonHow a 3-person startup replaced 5 tools with one platformCase Study
Week 3 ThuHow to automatically invoice when a deal closesHow-To
Week 4 MonThe real cost of manual follow-ups (we ran the numbers)Data
Week 4 ThuZapier vs OfficeAssistant AI: When automation gets expensiveComparison
LinkedIn
Primary B2B channel. Post from your personal profile — not the company page. Personal = 5–10x more reach.
4–5 posts/week. Rotate:
Twitter / X
Best for indie hackers, founders, SDRs. 2–3 tweets/day. Best times: 8–10am EST, 5–7pm EST.
Post types:
Reddit
Contribute value first. 2–3 weeks before posting anything product-related. Build karma first.
Target communities:
Product Hunt Launch Playbook
Timing: Tuesday–Thursday only. Launch at 12:01am PST.
2 Weeks Before
Launch Day
Press Outreach Template
"Hi [Name],
Saw your piece on [specific article] — [genuine observation].
I'm building OfficeAssistant AI — an all-in-one sales platform (email sequences, CRM, billing) that starts completely free. 500+ teams have replaced HubSpot and Zapier with it and cut their tool spend by $800/month.
We just hit [milestone]. [Key metric / social proof].
Might be worth a look for your readers. Happy to demo or send data.
Richy Ryan — richy@officeassistantai.app"
Target: TechCrunch tips, The Hustle, Morning Brew, Indie Hackers, Product Hunt newsletter